See which keywords any website or page shows up for in Google: where it ranks, how much traffic each keyword is worth, and whether it’s being cited in Google AI Overviews.
Pulling ranking data…
This usually takes 5 to 15 seconds.
What this tool shows you
Enter a URL
A homepage (like
https://www.example.co.nz/) checks the whole domain. Any other page URL checks just that page. A subdomain homepage (likehttps://shop.example.co.nz/) checks just that subdomain.Pick a country
Rankings are different in every country, so choose the market you care about. New Zealand is selected by default.
Get the report
A summary of where the site ranks across organic results, ads, featured snippets, local packs and AI Overviews, plus the top 100 keywords by estimated traffic. Download it as CSV or Excel.
What the numbers mean
- Position
- Where the page ranks among results of the same type (for example, 3rd organic result). Arrows show movement since Google was last checked for that keyword.
- Search volume
- Average monthly Google searches for the keyword in the selected country, with the last 12 months shown as a mini chart.
- Trend
- How search volume has changed: last month vs the month before (M), last quarter vs the one before (Q), and vs the same time last year (Y).
- Est. traffic
- Estimated monthly visits from that keyword, worked out from search volume and the typical click-through rate for that position.
- Traffic value
- Roughly what that traffic would cost per month if you bought it with Google Ads, in US dollars.
- Keyword difficulty
- A 0 to 100 score for how hard it is to reach the top 10. Under 30 is usually achievable for an established site.
- CPC and competition
- What advertisers pay per click (US dollars) and how crowded the ad auction is. High CPC usually means high commercial value.
- Intent
- What the searcher most likely wants: information, to compare options (commercial), to buy (transactional) or to find a specific site (navigational).
- Competing pages’ links
- The average number of referring domains pointing at the pages ranking for that keyword. It shows how much link authority you’re up against, not the checked site’s own links.
- AI Overview citation
- The page is one of the sources linked in Google’s AI Overview for that search.