With the 7 November election only weeks away, we asked Google, Gemini and ChatGPT 319 questions about party policy, then analysed every answer (AI Overview from Google) and every page they cited. We wanted to know who is influencing AI answers to typical policy answers? Which parties are showing up the strongest and which specific pages are AI systems leaning on the most? The questions are based...
What does New Zealand actually type into Google? We took the 1,000 most-searched keywords in New Zealand, as measured by Ahrefs on 13 October 2026, and dug into what they say about us: what we look for, which brands we search by name, what’s rising, what’s fading, and what it costs to advertise against it all. Together, those 1,000 keywords add up to about 51 million searches a month. The...
Google and AI tools like ChatGPT no longer just match the words on your website. They try to work out who you are: what your business is, what it does, where it works and whether it can be trusted. Entity optimisation is how you make sure they get that answer right. It sounds technical, but most of it is plain common sense, and almost none of it needs you to touch code. In this guide What it is...
Ask ChatGPT which life insurer to go with in New Zealand and you won’t get ten blue links. You’ll get a short, confident answer that names a handful of brands and links to a few sources. Everyone else may as well not exist. So how do you become one of the handful?We wanted to offer an evidence based answer, so we tracked 72 real questions about life insurance across Google AI...
The following screenshot from Google Search Console shows how a site built entirely on AI content grew steadily for three months this year, from around 300 clicks/day in late May to more than 1,700 clicks/day by early August. This could only be seen as a huge success…until it wasn’t. Within the span of a few days, both clicks and impressions collapsed to almost nothing. The drop occurred...
If you run paid search, ROI is straightforward. You spend $1,000, you track the clicks, you count the conversions. Done. SEO doesn’t work that way. Results build over time. Multiple channels share credit for the same sale. Your analytics platform makes assumptions you may not even know about. And the agency report you received probably just divided total organic revenue by the project cost...
This guide is for anyone who runs an international website with versions of the site available for specific markets or in different languages, or both! For example, you might have a version of the site for the New Zealand market and additional versions for Australia, the UK and Canada. For Canada you might also have versions in English and French. In this guide we will explain why and how to use...