The following screenshot from Google Search Console shows how a site built entirely on AI content grew steadily for three months this year, from around 300 clicks/day in late May to more than 1,700 clicks/day by early August. This could only be seen as a huge success…until it wasn’t. Within the span of a few days, both clicks and impressions collapsed to almost nothing. The drop occurred...
If you run paid search, ROI is straightforward. You spend $1,000, you track the clicks, you count the conversions. Done. SEO doesn’t work that way. Results build over time. Multiple channels share credit for the same sale. Your analytics platform makes assumptions you may not even know about. And the agency report you received probably just divided total organic revenue by the project cost...
This guide is for anyone who runs an international website with versions of the site available for specific markets or in different languages, or both! For example, you might have a version of the site for the New Zealand market and additional versions for Australia, the UK and Canada. For Canada you might also have versions in English and French. In this guide we will explain why and how to use...
Search Engine Optimization (SEO) is really an umbrella term which encompasses a wide range of activities including front end design and coding (UX and performance), backend optimization (crawl optimization and performance), content strategy and optimization, digital PR and promotion.
UPDATE: Google have announced that Core Web Vitals will be included in the ranking algorithm from May 2021. Now’s the time to start working on the user experience of your website. Website performance has always been important. User experience advocates and SEO’s have been banging on about page load times and the impact on bounce rate, engagement and rankings for ages. Other user...
Following is a list of the top 1000 most searched keywords in New Zealand in September 2020*. We'll update this list on a monthly basis.