Choosing the right bid strategy for Google Ads can be a daunting prospect - so many options, many of which can look quite similar on the surface but can deliver quite different results. In this article, we'll look to summarise your options.
Within the New Zealand market, Black Friday is somewhat of a newer phenomenon but no less impactful. It is now seen as the biggest e-commerce shopping event of the year. Looking at the search behaviour around the term "Black Friday" within our local market, we can see an increasing trend over the course of the last 5 years leading into Black Friday 2020.