Choosing the right bid strategy for Google Ads can be a daunting prospect - so many options, many of which can look quite similar on the surface but can deliver quite different results. In this article, we'll look to summarise your options.
UPDATE: Google have announced that Core Web Vitals will be included in the ranking algorithm from May 2021. Now’s the time to start working on the user experience of your website. Website performance has always been important. User experience advocates and SEO’s have been banging on about page load times and the impact on bounce rate, engagement and rankings for ages. Other user...
Within the New Zealand market, Black Friday is somewhat of a newer phenomenon but no less impactful. It is now seen as the biggest e-commerce shopping event of the year. Looking at the search behaviour around the term "Black Friday" within our local market, we can see an increasing trend over the course of the last 5 years leading into Black Friday 2020.
Following is a list of the top 1000 most searched keywords in New Zealand in September 2020*. We'll update this list on a monthly basis.