One question we often get asked by clients is “what’s the easiest way for us to check important elements of page”. While there are a plethora of SEO tools out there, we often find that browser extensions are the most simple solution to quickly verify or check specific aspects of a page. They can also be a good workaround option for those unfamiliar with navigating through code...
A Guide to hreflang
This guide is for anyone who runs an international website with versions of the site available for specific markets or in different languages, or both! For example, you might have a version of the site for the New Zealand market and additional versions for Australia, the UK and Canada. For Canada you might also have versions in English and French. In this guide we will explain why and how to use...
Google Ads Bid Strategy Explained
Choosing the right bid strategy for Google Ads can be a daunting prospect - so many options, many of which can look quite similar on the surface but can deliver quite different results. In this article, we'll look to summarise your options.
How Does Google Crawl and Index Pages?
Search Engine Optimization (SEO) is really an umbrella term which encompasses a wide range of activities including front end design and coding (UX and performance), backend optimization (crawl optimization and performance), content strategy and optimization, digital PR and promotion.
Are you ready for the Big Core Web Vitals Update?
UPDATE: Google have announced that Core Web Vitals will be included in the ranking algorithm from May 2021. Now’s the time to start working on the user experience of your website. Website performance has always been important. User experience advocates and SEO’s have been banging on about page load times and the impact on bounce rate, engagement and rankings for ages. Other user...
Black Friday in NZ
Within the New Zealand market, Black Friday is somewhat of a newer phenomenon but no less impactful. It is now seen as the biggest e-commerce shopping event of the year. Looking at the search behaviour around the term "Black Friday" within our local market, we can see an increasing trend over the course of the last 5 years leading into Black Friday 2020.
Most Popular Keywords in New Zealand
Following is a list of the top 1000 most searched keywords in New Zealand in September 2020*. We'll update this list on a monthly basis.