Google and AI tools like ChatGPT no longer just match the words on your website. They try to work out who you are: what your business is, what it does, where it works and whether it can be trusted. Entity optimisation is how you make sure they get that answer right. It sounds technical, but most of it is plain common sense, and almost none of it needs you to touch code. In this guide What it is...
The following screenshot from Google Search Console shows how a site built entirely on AI content grew steadily for three months this year, from around 300 clicks/day in late May to more than 1,700 clicks/day by early August. This could only be seen as a huge success…until it wasn’t. Within the span of a few days, both clicks and impressions collapsed to almost nothing. The drop occurred...