Search Engine Marketing is the process of targeting users by purchasing ads within search engines. SEM is sometimes also referred to as PPC (Pay Per Click) or Paid Search. While most commonly this covers keyword targeting, there are additional layers available through demographic, audience, interest and behavioural based targeting which allows for highly targeted and effective marketing campaigns.
Digital Strategy & Planning
The first step in any SEM program is to develop a strategy which is suitable for your particular market, clearly defines your goals and targets, and has a plan on how to reach them. We love figuring out how to best reach your audience and deliver success.
Learn more about SEM bid strategy.
Market Analysis & SEM Campaign Review
The SEM landscape is continually changing, with new advertising products emerging and competitors launching new campaigns. We can help provide market analysis for your particular category and objective feedback on how your campaigns have performed.
Paid Search Management
Paid Search is an effective channel to target highly qualified audiences. The hard part can be making sure you are granular and targeted enough to ensure you aren’t wasting budget. We like to focus on delivering data-driven, performance based campaigns that look beyond low-cost clicks and instead focus on ROI. Our experience helps us identify suitable keywords, audiences, behaviours and search intent to ensure you are getting the best results possible.
Display & Remarketing Management
Utilising custom audiences and remarketing lists can be an effective way to communicate with your audience throughout the various stages of your sales funnel. The right message at the right time is crucial to be effective within this channel.
Google Shopping Campaigns
Google Shopping is an area that should be on the radar for any ecommerce merchant or online store. We can help you navigate the requirements of optimising your product feed and manage your ongoing Google Shopping campaign.
Social Advertising Campaigns
Facebook, Instagram, Twitter and LinkedIn can present businesses with interesting opportunities to reach new audiences or reconnect with existing ones. The key to these platforms is having clear goals and making sure you are targeted and relevant.