Search Engine Optimisation (SEO)

We map the keywords, topics and entities in your market to consumer intent, so you can create content that meets people’s needs at every stage of the journey to purchase.

• Keyword, topic and entity research across your market
• Intent mapping to each stage of the buying journey
• Opportunities prioritised by value, not just volume

RelatedFree Keyword Ranking CheckerWhat New Zealand searches forWhat are entities?

Your keyword and entity research shapes your site’s structure and content plan. Get the information architecture right and Google understands your content, and searchers land on the right page at every stage of the buying cycle.

• Site structure and navigation planning
• Content gap analysis and content roadmaps
• Internal linking strategy

RelatedHow to rank in AI search

One of the fastest ways to grow your organic visibility is to see what’s working for the top sites in your industry, and do that, but better. Or if your traffic has dropped, we can dig in to find out why.

• Competitor visibility and content benchmarking
• Traffic drop and algorithm update diagnosis
• Authority and backlink gap analysis

Try itSee what any competitor ranks for

Google keeps a record of your business in its Knowledge Graph, built from your website, Business Profile, directories, reviews and what others say about you. When those sources agree, you get a confident knowledge panel and brand results you control. When they don’t, competitors and aggregators fill the gap.

Who you are

Name, people, locations and the profiles that confirm them

What you do

The services and topics you should be known for

What you sell

Products, offers and prices that match everywhere

• Brand results and knowledge panel audits
• One master fact sheet, and fixing everywhere the web disagrees with it
• Knowledge panel claiming and corrections
• Winning back brand traffic lost to competitors and aggregators

RelatedOur guide to entity optimisationHow this carries into AI searchHow do I get a knowledge panel?

On large, deep sites with complex faceted navigation, like marketplaces or ecommerce sites with thousands of products, the first job is making sure Google can crawl and index every important page.

• Crawl budget and log file analysis
• Faceted navigation, parameter and canonical handling
• XML sitemaps and index coverage clean-up

RelatedHow Google crawls and indexes pagesFree AI Crawler Accessibility Check

What’s good for users is good for Google, so site performance is a ranking factor. And it’s about more than load speed: Core Web Vitals measure loading (LCP), responsiveness (INP) and visual stability (CLS).

• Core Web Vitals audits using real-user and lab data
• Template-level diagnosis of what’s slowing pages down
• Prioritised fixes your developers can action

RelatedSpeeding up a WordPress siteOur favourite SEO extensions

React, Angular, Vue and Next.js are great for building interactive sites, but unless you’re careful they make your content much harder to crawl and index. The old advice was to avoid JavaScript. The new advice is to use it properly.

• Rendering audits: what Google sees versus what users see
• Server-side rendering and pre-rendering recommendations
• Checks that key content is visible to crawlers that don’t run JavaScript

Try itSee what crawlers see on your page

With mobile-first indexing, Google crawls, indexes and ranks the mobile version of your site, not the desktop one. Responsive, dynamic serving or a separate mobile site, we make sure it’s working for Google.

• Mobile and desktop content parity checks
• Mobile usability and experience review
• Audits of separate mobile sites and dynamic serving set-ups

Schema makes the data on your site machine-readable, so Google can use it directly in search results: products and offers, reviews, events and business details. It’s also how your site describes your brand entity in Google’s own language.

• Product, review, organisation and local business markup
• Organization markup with sameAs links to your official profiles
• Validation and rich result monitoring

RelatedBrand & entity optimisation

Possibly our favourite thing to work on. Ecommerce brings extra challenges like product and review markup, complex navigation and image optimisation, and the stakes are clear because ROI is easy to measure.

• Category and product page optimisation
• Product markup and Merchant Center feed optimisation
• Faceted navigation and site search handling

RelatedHow to calculate SEO ROIGoogle Ads & Shopping

For “near me” searches, the map pack and Google Business Profiles often appear before any website. We help you show up there, from a single Auckland location to a national network of stores, with names, addresses and phone numbers that match everywhere.

• Google Business Profile optimisation and management
• Review generation and response strategy
• NAP consistency, citations and location pages

RelatedLocal SEO vs regular SEO

Expanding overseas raises questions most local sites never face: which URL structure, how to set up hreflang, and whether a market needs its own language or just its own regional version. We’ve delivered SEO for global brands across multiple languages and regions.

• Multi-region and multi-language SEO strategy
• hreflang implementation and auditing
• Localised keyword research and content, not just translation

RelatedA guide to hreflangWorking outside New Zealand