Relevance & Intent is the Auckland based consultancy you turn to when you need deep experience, technical knowledge and a no BS approach for complex SEO and SEM projects.
The following screenshot from Google Search Console shows how a site built entirely on AI content grew steadily for three months this year, from around 300 clicks/day in late May to more than 1,700 clicks/day by early August. This could only be seen as a huge success…until it wasn’t. Within the span of a few days, both clicks and impressions collapsed to almost nothing. The drop occurred...
If you run paid search, ROI is straightforward. You spend $1,000, you track the clicks, you count the conversions. Done. SEO doesn’t work that way. Results build over time. Multiple channels share credit for the same sale. Your analytics platform makes assumptions you may not even know about. And the agency report you received probably just divided total organic revenue by the project cost...
One question we often get asked by clients is “what’s the easiest way for us to check important elements of page”. While there are a plethora of SEO tools out there, we often find that browser extensions are the most simple solution to quickly verify or check specific aspects of a page. They can also be a good workaround option for those unfamiliar with navigating through code...