Relevance & Intent is the Auckland based consultancy you turn to when you need deep experience, technical knowledge and a no BS approach for complex SEO and SEM projects.
Choosing the right bid strategy for Google Ads can be a daunting prospect - so many options, many of which can look quite similar on the surface but can deliver quite different results. In this article, we'll look to summarise your options.
Search Engine Optimization (SEO) is really an umbrella term which encompasses a wide range of activities including front end design and coding (UX and performance), backend optimization (crawl optimization and performance), content strategy and optimization, digital PR and promotion.
UPDATE: Google have announced that Core Web Vitals will be included in the ranking algorithm from May 2021. Now’s the time to start working on the user experience of your website. Website performance has always been important. User experience advocates and SEO’s have been banging on about page load times and the impact on bounce rate, engagement and rankings for ages. Other user...