R&I is the Auckland based agency you turn to when you need deep experience, technical knowledge and a no BS approach for complex SEO, AI Search (AEO) and SEM projects.
Ask ChatGPT which life insurer to go with in New Zealand and you won’t get ten blue links. You’ll get a short, confident answer that names a handful of brands and links to a few sources. Everyone else may as well not exist. So how do you become one of the handful?We wanted to offer an evidence based answer, so we tracked 72 real questions about life insurance across Google AI...
The following screenshot from Google Search Console shows how a site built entirely on AI content grew steadily for three months this year, from around 300 clicks/day in late May to more than 1,700 clicks/day by early August. This could only be seen as a huge success…until it wasn’t. Within the span of a few days, both clicks and impressions collapsed to almost nothing. The drop occurred...
If you run paid search, ROI is straightforward. You spend $1,000, you track the clicks, you count the conversions. Done. SEO doesn’t work that way. Results build over time. Multiple channels share credit for the same sale. Your analytics platform makes assumptions you may not even know about. And the agency report you received probably just divided total organic revenue by the project cost...