R&I is the Auckland based agency you turn to when you need deep experience, technical knowledge and a no BS approach for complex SEO, AI Search (AEO) and SEM projects.
With the 7 November election only weeks away, we asked Google, Gemini and ChatGPT 319 questions about party policy, then analysed every answer (AI Overview from Google) and every page they cited. We wanted to know who is influencing AI answers to typical policy answers? Which parties are showing up the strongest and which specific pages are AI systems leaning on the most? The questions are based...
What does New Zealand actually type into Google? We took the 1,000 most-searched keywords in New Zealand, as measured by Ahrefs on 13 October 2026, and dug into what they say about us: what we look for, which brands we search by name, what’s rising, what’s fading, and what it costs to advertise against it all. Together, those 1,000 keywords add up to about 51 million searches a month. The...
Google and AI tools like ChatGPT no longer just match the words on your website. They try to work out who you are: what your business is, what it does, where it works and whether it can be trusted. Entity optimisation is how you make sure they get that answer right. It sounds technical, but most of it is plain common sense, and almost none of it needs you to touch code. In this guide What it is...