When a New Zealander asks an AI assistant which hybrid or EV to buy, which car brands make it into the answer? We asked Google AI Overviews, Gemini and ChatGPT 293 questions that real buyers ask, from “what is the best hybrid SUV for 2026?” to “where can I test drive an electric ute?”, and tracked how often 14 of the biggest EV and hybrid brands in New Zealand were named...
Updated – Every NZ Black Friday 2026 deal, tracked in one place We’re checking 0 NZ online retailers every week in the run-up to Black Friday. This page lists every deal we’ve confirmed, the sales that are about to launch, and every other retailer we’re watching that hasn’t announced its deals yet. Black Friday starts in –days –hrs –mins –secs 0deals live now 0sales...
With the 7 November election only weeks away, we asked Google, Gemini and ChatGPT 319 questions about party policy, then analysed every answer (AI Overview from Google) and every page they cited. We wanted to know who is influencing AI answers to typical policy answers? Which parties are showing up the strongest and which specific pages are AI systems leaning on the most? The questions are based...
What does New Zealand actually type into Google? We took the 1,000 most-searched keywords in New Zealand, as measured by Ahrefs on 13 October 2026, and dug into what they say about us: what we look for, which brands we search by name, what’s rising, what’s fading, and what it costs to advertise against it all. Together, those 1,000 keywords add up to about 51 million searches a month. The...
Ask ChatGPT which life insurer to go with in New Zealand and you won’t get ten blue links. You’ll get a short, confident answer that names a handful of brands and links to a few sources. Everyone else may as well not exist. So how do you become one of the handful?We wanted to offer an evidence based answer, so we tracked 72 real questions about life insurance across Google AI...
One question we often get asked by clients is “what’s the easiest way for us to check important elements of page”. While there are a plethora of SEO tools out there, we often find that browser extensions are the most simple solution to quickly verify or check specific aspects of a page. They can also be a good workaround option for those unfamiliar with navigating through code...
UPDATE: Google have announced that Core Web Vitals will be included in the ranking algorithm from May 2021. Now’s the time to start working on the user experience of your website. Website performance has always been important. User experience advocates and SEO’s have been banging on about page load times and the impact on bounce rate, engagement and rankings for ages. Other user...