If you run paid search, ROI is straightforward. You spend $1,000, you track the clicks, you count the conversions. Done. SEO doesn’t work that way. Results build over time. Multiple channels share credit for the same sale. Your analytics platform makes assumptions you may not even know about. And the agency report you received probably just divided total organic revenue by the project cost...
Within the New Zealand market, Black Friday is somewhat of a newer phenomenon but no less impactful. It is now seen as the biggest e-commerce shopping event of the year. Looking at the search behaviour around the term "Black Friday" within our local market, we can see an increasing trend over the course of the last 5 years leading into Black Friday 2020.
Following is a list of the top 1000 most searched keywords in New Zealand in September 2020*. We'll update this list on a monthly basis.