When a New Zealander asks an AI assistant which hybrid or EV to buy, which car brands make it into the answer? We asked Google AI Overviews, Gemini and ChatGPT 293 questions that real buyers ask, from “what is the best hybrid SUV for 2026?” to “where can I test drive an electric ute?”, and tracked how often 14 of the biggest EV and hybrid brands in New Zealand were named...
With the 7 November election only weeks away, we asked Google, Gemini and ChatGPT 319 questions about party policy, then analysed every answer (AI Overview from Google) and every page they cited. We wanted to know who is influencing AI answers to typical policy answers? Which parties are showing up the strongest and which specific pages are AI systems leaning on the most? The questions are based...
What does New Zealand actually type into Google? We took the 1,000 most-searched keywords in New Zealand, as measured by Ahrefs on 13 October 2026, and dug into what they say about us: what we look for, which brands we search by name, what’s rising, what’s fading, and what it costs to advertise against it all. Together, those 1,000 keywords add up to about 51 million searches a month. The...
If you run paid search, ROI is straightforward. You spend $1,000, you track the clicks, you count the conversions. Done. SEO doesn’t work that way. Results build over time. Multiple channels share credit for the same sale. Your analytics platform makes assumptions you may not even know about. And the agency report you received probably just divided total organic revenue by the project cost...
Within the New Zealand market, Black Friday is somewhat of a newer phenomenon but no less impactful. It is now seen as the biggest e-commerce shopping event of the year. Looking at the search behaviour around the term "Black Friday" within our local market, we can see an increasing trend over the course of the last 5 years leading into Black Friday 2020.