What does New Zealand actually type into Google? We took the 1,000 most-searched keywords in New Zealand, as measured by Ahrefs on 13 October 2026, and dug into what they say about us: what we look for, which brands we search by name, what’s rising, what’s fading, and what it costs to advertise against it all. Together, those 1,000 keywords add up to about 51 million searches a month. The...
Google and AI tools like ChatGPT no longer just match the words on your website. They try to work out who you are: what your business is, what it does, where it works and whether it can be trusted. Entity optimisation is how you make sure they get that answer right. It sounds technical, but most of it is plain common sense, and almost none of it needs you to touch code. In this guide What it is...
Ask ChatGPT which life insurer to go with in New Zealand and you won’t get ten blue links. You’ll get a short, confident answer that names a handful of brands and links to a few sources. Everyone else may as well not exist. So how do you become one of the handful?We wanted to offer an evidence based answer, so we tracked 72 real questions about life insurance across Google AI...