Search Engine Optimization (SEO) is really an umbrella term which encompasses a wide range of activities including front end design and coding (UX and performance), backend optimization (crawl optimization and performance), content strategy and optimization, digital PR and promotion.
UPDATE: Google have announced that Core Web Vitals will be included in the ranking algorithm from May 2021. Now’s the time to start working on the user experience of your website. Website performance has always been important. User experience advocates and SEO’s have been banging on about page load times and the impact on bounce rate, engagement and rankings for ages. Other user...
Within the New Zealand market, Black Friday is somewhat of a newer phenomenon but no less impactful. It is now seen as the biggest e-commerce shopping event of the year. Looking at the search behaviour around the term "Black Friday" within our local market, we can see an increasing trend over the course of the last 5 years leading into Black Friday 2020.